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WEF and GenZero Launch New Green Fuel Forward Initiative to Boost SAF Demand in APAC

  • 09 May 2025

On May 5, 2025, the World Economic Forum (WEF) and GenZero launched Green Fuel Forward, an initiative aimed at increasing demand for Sustainable Aviation Fuels (SAF) in the Asia-Pacific region. Announced at the GenZero Climate Summit 2025, the initiative aims to build capacity on aviation decarbonisation and stimulate market demand for SAF, with the intent to scale up SAF production facilities in the region.

Cleared for Takeoff Panel Discussion. Photo: GenZero

Green Fuel Forward aligns with global decarbonisation goals, including the International Civil Aviation Organisation’s target to reduce the carbon intensity of jet fuel by 5% by 2030, while fostering innovation and commercialisation of SAF technologies.

The initiative aims to bring together airlines, logistics providers, banks, and corporates, all committed to accelerate SAF demand. Initial organisations onboard include Air New Zealand, Boeing, Climate Impact X, DBS Bank, DHL, Neste, Qantas Group, Singapore Airlines, Temasek and UOB, along with many others.

Green Fuel Forward signatories. Photo: GenZero

Why Asia-Pacific?

The Asia-Pacific region presents a compelling opportunity for scaling SAF, due to a combination of favourable factors: a rapidly expanding aviation sector, abundant feedstock resources for green fuel production, and growing support from both governments and industry. Countries such as Singapore, Australia, and Japan are leading the way with supportive policy frameworks aimed at accelerating aviation decarbonisation. A notable example being Singapore’s Sustainable Air Hub Blueprint, which outlines a national strategy for the decarbonisation of its aviation sector and sustainable aviation growth.

Frederick Teo, CEO of GenZero, acknowledges the region’s opportunity to lead in SAF, but notes that in order to unlock this potential, stronger demand signals would be required.

“Green Fuel Forward can provide the technical clarity and corporate commitment needed to scale SAF adoption by bringing together key industry players to drive the market forward. By mobilising corporates and airlines, we can create the certainty needed to spur innovation, scale production, and make lower-emission flights a reality,” Mr Teo said.

Closing Address by Frederick Teo, CEO, GenZero. Photo: GenZero

Moving forward, Green Fuel Forward will be organising workshops and practical guidance tools to help organisations navigate key topics such as environmental integrity, book-and-claim systems, and reporting practices for SAF and SAF certificates (SAFc). Participants will also learn how to conduct test purchases of SAF and/or SAFc while adhering to competition law through practical exercises.

Laia Barbarà, Head of Climate Strategy at World Economic Forum, said that the WEF is thrilled to expand its aviation decarbonisation efforts through a targeted programme to unlock the region’s immense potential.

“Green Fuel Forward will complement our well-established and ongoing Airports of Tomorrow and First Movers Coalition activities, increasing knowledge sharing, empowering organisations to procure SAF and creating additional networking opportunities for our local partners and stakeholders,” Ms Barbarà added.

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