Airports, Community-youth, Youth

CAG Case Challenge 2025

  • 08 Oct 2025
  • Text by Taha Zameel, NUS Aviation Cub

In August and September 2025, NUS Aviation Club organised a Case Challenge for Changi Airport Group (CAG). The preparation for the case challenge started a few months back along with several months of discussion with a CAG representative from the Airport Operations team; Ms Kelly Cheng. This was the first Case Challenge organised by the NUS Aviation Club, and the first university-targeted Case Challenge for Changi Airport Group.

The concept of a case challenge is simple; the company (CAG in this instance) provides a Problem Statement, and participants would form groups to brainstorm and offer innovative solutions to the aforementioned problem statement. The CAG Case Challenge encompassed two rounds: the first was a General Round, where NUS Aviation Club collated various proposal submissions addressing the problem statement from registered teams. The Top 6 teams would then move onto the second round, which was the Final Round, where they had to give an in-person presentation to a judging panel consisting of CAG’s Senior Vice President of Airport Operations (Mr Ang Siew Min), General Manager of Experience Creation Department (Ms Delfine Ong), and NUS Business School’s Associate Professor of Marketing (Ang Swee Hoon).

Group picture at the CAG Case Challenge Final Round. Photo: NUS Aviation Club

The Problem Statement in this Case Challenge was simple: “What novel Singapore-inspired experiences can be weaved into the Changi journey to create unforgettable ‘only-in-Singapore” moments?” Participating teams went all out in providing innovative and one-of-a-kind solutions while also considering the aspects of cost-effectiveness and feasibility. The top three winning teams managed to land cash prizes of $1,500, $1,000, and $500 respectively, and a fast-tracked internship interview to some of CAG’s vast litany of departments.

Although the number of teams which participated in this Case Challenge could not be disclosed, it was an overwhelming number which greatly exceeded expectations. Therefore, as the main person in-charge of this Case Challenge from NUS Aviation Club, I did take quite a bit of time in handling the administrative and logistical matters, along with the help of three other members of the club, who provided their full support in any responsibility that I was not able to cover.

Overall, the Case Challenge was a massive success. We hope that the innovative solutions and ideas proposed by the participating teams could potentially help to spur some ideas for CAG’s developmental plans, as it heads into a decade shrouded by competition from other world-class airports all over Asia.

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